Lucky to Partner

Hannah Borish • March 30, 2026

Always Advancing’s Shamrock Shuffle Season

March is one of our favorite months of the year here at Always Advancing, and it's not just because of the longer days and warmer temperatures. March is Shamrock season!

Every year, we have the honor of producing awards, apparel, and accessories for dozens of St. Patrick's Day events across the country. From clovers to pots of gold and all the rainbows in between, it's such an exciting time of year in the endurance events industry! 🍀🏅🌈


One of our favorite annual events is the  Yuengling Shamrock Marathon by J&A Racing. We have a longstanding partnership with J&A, which makes contributing to the event all the more meaningful to us. While the weekend itself includes expos, races, and post-race celebrations, the reach of the Yuengling Shamrock Marathon extends further - supporting initiatives like Starting Strides that make a lasting difference in local communities. Since 2012,  J&A Racing Foundation has operated the Starting Strides program, which donates scholarships to schools with economically disadvantaged communities. Through these scholarships, the kids at these schools receive items that they may not be able to access otherwise:

  • Running shoes
  • Professional shoe fitting
  • Entry into the Yuengling Shamrock Final Mile (or Norfolk Harbor Kids Mile at J&A's Norfolk Harbor Half Marathon)!
  • A school race shirt to wear on race day
  • Transportation to and from the event

We were thrilled to once again be a partner of the Starting Strides program this year by donating to the scholarship for Holland Elementary School. Hanging out with the kids and handing out their new shoes and race shirts is always such a joy for our team!

Another one of our favorite annual Shamrock events is of course the Newtown Shamrock Shuffle, which takes place in our hometown of Newtown, PA, and brings together hundreds of runners for a community-centered day. Some other events we had the privilege of working with this year included The Bank of America Shamrock Shuffle, the San Jose Shamrock Run, Good Day for a Run's The Lucky Run, and another local favorite, Scoogie's Shake Your Shamrock! 💚

As this year's Shamrock Shuffle season comes to an end, we're incredibly grateful to have once again played a part in so many unique events. If you’re planning an upcoming event and looking to elevate it with high-quality custom items, we’d love to partner with you!

Start the Conversation Today!
By Hannah Borish February 27, 2026
As the official medal partner for the inaugural Run Dollywood Race Weekend, we at Always Advancing worked closely with Dollywood to create the custom finisher medals
By Hannah Borish February 10, 2026
Our Always Advancing team once again had a great time at the Running USA industry conference, which was held in St. Louis, Missouri, and presented by Haku this year.
By Hannah Borish November 21, 2025
We believe that the sides are just as important as the turkey on Thanksgiving, just like we believe the Turkey Trot accessories are just as important as the medal!
The 1st Annual Newtown Turkey Trot Logo
By Hannah Borish October 24, 2025
This Thanksgiving, lace up your running shoes for a meaningful cause at the Newtown Turkey Trot 5K, a new community tradition in the heart of Newtown Borough.
Artist Diplo with his finisher medal made by Always Advancing
By Hannah Borish October 10, 2025
We are proud to announce an expanded partnership with Mascot Sports and Diplo's Run Club, creating 125K medals and 125K shirts to date for the events nationwide.
2025 TCS Sydney Marathon Presented by ASICS Medal
By Hannah Borish October 2, 2025
Always Advancing had the honor of creating the medals for the TCS Sydney Marathon presented by ASICS again this year, its first as an Abbott World Marathon Major!
2025 Antarctica Marathon® Medal
By Hannah Borish July 25, 2025
Due to our partnership with Marathon Tours & Travel and their Antarctica Marathon®, Always Advancing now provides medals for events on all seven continents!
Lobby of the Galt House Hotel in Louisville, KY.
By Hannah Borish February 12, 2025
Our team had a great time at the 2025 Running USA conference, connecting with other industry leaders and gaining valuable insights.
By Hannah Borish November 22, 2024
As the official medal sponsor for AIMS, we were honored to attend the 24th annual World Congress last week in Hanoi, Vietnam.
By Hannah Borish September 12, 2024
We are thrilled to have created the medals and merchandise for the annual Run Now Wine Later 5k in New Hope again this year! Register now before spots fill up.